Avansys Lab · ReFrameX© Seminar · Summer 2026

The ReFrameX© Method
Hands-On. 3 Hours.

You're probably not stuck on the problem. You're stuck on the wrong question. Most problems go unsolved because the question behind them was wrong from the start. In three hands-on hours, you'll learn to catch that before it costs you, and put AI to work on the real question instead of the wrong one.

When
Summer 2026 (date TBD)
Format
Zoom · 3 Hours
Style
Hands-on. Bring a real problem
Seats
Limited, small group
Reserve your seat ↗ What makes this different?
Bring one problem you're genuinely stuck on. You'll leave with a sharper version of the question, a concrete plan to tackle it, an AI workflow you can run yourself right away, and access to the ReFrameX© AI tool from day one.
Stay in the loop

Date coming soon.

Be the first to know, and get early access before it opens to the public.

No spam. We'll only email you about the ReFrameX seminar.
Why you're here

The most expensive mistakes
don't come from bad answers.
They come from the wrong question.

"We gave it six months. Great team, real effort. Turned out we were answering the wrong question the whole time. Nobody caught it."

There's a particular kind of mistake that derails more projects and burns more money than almost anything else, and it frustrates a lot of smart people along the way. We call them category errors, and the industry barely talks about them.

A category error happens when two things that don't belong together get treated as the same thing: the symptom mistaken for the cause, the tool mistaken for the strategy, the activity measured in place of the result. None of it comes from laziness. The effort is usually real. But when the problem is framed the wrong way, everything built on top of it suffers.

What makes them dangerous is that they stay invisible until you know how to look. They hide inside confident language, survive committee reviews, and get funded, staffed, and shipped. Then they fail in ways that feel mysterious. They aren't, really. They're diagnosable, and ReFrameX© is the method that finds them.

Five signs you're dealing with a category error right now
  • →
    "We need better alignment." Alignment is a result, not a task. You can't "do" alignment. What you can do is agree on a shared definition of done, which is the real problem.
  • →
    "Let's add AI to this." AI is a layer of your architecture, not a component you slot in. Treating it as a quick fix is how AI projects fail.
  • →
    "The team isn't communicating." Communication breakdown is almost always a symptom. The structural problem underneath it is what's actually broken.
  • →
    "Just hit the target." Targets and metrics measure the goal. They aren't the goal. Hitting the number without achieving the outcome is one of the most common and most expensive category errors in business.
  • →
    "We need a new system." The tool is never the problem. The process and incentives underneath it are. New tools on broken processes just create faster broken processes.
Curious what the method turns up in the real world? We've run ReFrameX© on some of the most debated issues in public life, and what it surfaces tends to surprise people. Each analysis is free to download below.
ReFrameX© applied to real-world cases

What does the method find when applied to the issues everyone's talking about?

We don't just teach the method in the abstract. We show it working on cases where the stakes are real and the errors are expensive. Read the full analyses for free, then come to the seminar to go deeper.

Project Management · Everyday Problem
Your project keeps missing deadlines. You've tried everything. What is the method actually finding?
The deadlines aren't moving because the team is underperforming. They're moving because "done" was never defined precisely enough to hold. Every fix the PM tried addressed the execution layer of a definition-layer problem. One question change, three concrete fixes, no new tools or headcount.
Download full analysis ↓
Geopolitics · Strategy
The same approach to Iran has been tried for 40 years with the same result. What does the method find that the policy debate keeps missing?
Four stacked category errors in the dominant frame. Strikes engage components: centrifuges, facilities, leaders. They never touch the architecture that produces Iran's strategic calculations in the first place.
Download full analysis ↓
Policy · Procurement
Trump's fixed-price contracting order aims to stop government waste. Will it work, or is it treating the symptom while the real problem goes untouched?
The order mandates how you pay without requiring anyone to define what you're buying. A fixed price on an undefined job doesn't create accountability. It just reorganizes the confusion. One sentence in OMB's guidance would have changed everything.
Download full analysis ↓
Your problem
What category error is hiding inside the biggest challenge you're currently failing to solve?
Every case above started with a problem that looked well-defined. The method found the category error in each one. Bring your own. The live AI demo runs it on a real volunteer problem in the room.
Bring your problem →
What happens in the room

Three hours. Hands-on.
You work on your actual problem.

This isn't a lecture you sit through and forget. You bring a real problem, work on it in the room, and leave with something you can use immediately.

0:00
Welcome: who we are and why you're here
Quick introductions. Then straight to you: describe your problem situation in one sentence. This gets your problem into the room from minute one.
0:15
What is a category error, and why it matters
The specific type of mistake that kills more projects than almost anything else. Real examples. You'll start seeing them in your own problem immediately.
0:20
ReFrameX©: a new approach to structured decision-making
Why existing methods each solve one piece of the puzzle, and what happens when you need all five at once.
0:35
How ReFrameX© spots category errors
The diagnostic in action, applied to real problems including yours. You'll use it on your own before the first break.
1:05
Break
Ten minutes.
1:15
System design layers: why most solutions fall apart
How ReFrameX© maps the architecture, components, and interfaces of any problem, and why mixing them up causes the most expensive mistakes.
1:40
AI structured prompting: live demo ★
How ReFrameX© turns AI into a problem-attacking tool, not just an answer machine. Run live on a real volunteer problem from the room.
1:55
Case study
The full method applied to a real case, from category error to reframe to system design to AI prompting.
2:05
Break
Ten minutes.
2:15
Your turn: apply the ReFrameX© AI prompt method
Hands-on. You run the method on your own problem using the ReFrameX© AI tool. This is where it clicks.
2:45
Where to go from here
Deeper training, organisational application, and how to bring ReFrameX© to your team.
2:50
Q&A + wrap up
Open questions. Flex time.
What you walk away with

Concrete things. From day one.

Is this for me?

If you work on complex problems for a living, this is for you.

This is for you if:
  • ✓You're a project manager, program manager, product manager, strategist, or team lead who deals with problems that keep coming back
  • ✓You've spent months on a solution that didn't stick, and wondered if you were solving the right thing
  • ✓You use AI but feel like it keeps giving you confident answers to the wrong question
  • ✓You want something you can actually use right away, not just a framework to think about
  • ✓You're willing to show up with a real problem and work on it in the room
This is not for you if:
  • ✗You're looking for a general introduction to project management basics
  • ✗You want to sit back and listen. This one asks you to bring a real problem and work on it
  • ✗You need an accredited certification program (this isn't that)
  • ✗Your problems are simple, well-defined, and already responding to existing approaches
Registration

Reserve your seat.

Registration opens in Summer 2026. Add your details to join the interest list, and Jennifer Cadavid from the Avansys team will reach out with dates and priority access before seats open to the public.

Everything included
✓ 3-hour live seminar (Summer 2026)
✓ ReFrameX© AI tool, day-of access
✓ 6-month AI tool subscription
✓ The method scaffold (PDF)
✓ AI prompt set
✓ 30-day recording access
✓ Public discourse case studies
✓ Certificate worth 3 PMI PDUs

Prefer email? Reach Jennifer directly at jennifer.cadavid@avansys-solutions.com

PMI Professional Development Units

This counts toward your PDUs.
Three of them, in one sitting.

3
Self-reportable PDUs
1 hour of learning = 1 PDU
PMP holders need 60 every 3 years. This covers 3 in one session.
Primary
Business Acumen
Secondary
Power Skills
How to claim it (about 5 minutes)
1
Attend the seminar
Show up and complete the session.
2
Receive your certificate within 24 hours
Everything PMI needs: course name, date, duration, and Talent Triangle category.
3
Log in to pmi.org and self-report
Dashboard → Report PDUs → Education. Under 5 minutes. No approval needed.
No special approval required

PMI allows certified professionals to self-report any structured learning activity. Your certificate is your documentation.

Who's behind this

Avansys Lab

Avansys Lab
a brand of
Avansys Solutions
Avansys Lab is a brand of Avansys Solutions.

Avansys Lab is the research and methods arm of Avansys Solutions. We build practical tools for people who work on genuinely hard problems in strategy, product, program management, and organisational design.

ReFrameX© came out of a simple observation: the smartest people in the room keep getting stuck, not because they lack skill, but because the question they're solving was framed wrong from the start. The method teaches you to catch that before it costs you.

We've applied it to corporate strategy, government policy, geopolitical analysis, and some of the most high-profile failures in recent public life. The same five patterns turn up every time. The domains change, but the errors rarely do.

Questions

Things people ask before registering.

Do I need any prior knowledge or training?
No. If you've ever worked on a complex problem, in any role, you have everything you need. The method is taught from scratch.
What problem should I bring?
Something real that you're currently stuck on. Messy is better. The messier and more stuck you are, the more the reframe will do for you. One sentence is enough to start.
What is the ReFrameX© AI tool?
It's the AI-powered companion to the method, built to run the five-pattern process on any problem you give it. You get access on the day of the seminar, plus a 6-month subscription included with registration.
What are the public discourse case studies?
We've applied ReFrameX© to DOGE, the Iran conflict, the US fixed-price contracting order, and others. Full analyses are available to download from the case study section above. Additional analyses are brought into the seminar as live examples.
Does this count toward my PMI PDUs?
Yes. 3 self-reportable PDUs. Certificate issued within 24 hours. Business Acumen (primary) and Power Skills (secondary). Takes under 5 minutes to file at pmi.org/ccrs.
Will this run again after Summer 2026?
Yes. A monthly cadence is the goal. But this is the first paid cohort, which means the smallest group and the most direct access to the facilitator. Later sessions will be larger. If you want the founding-cohort experience, this is it.
Stay in the loop

Date coming soon.

Be the first to know, and get early access before it opens to the public.

No spam. We'll only email you about the ReFrameX seminar.

Summer 2026.
Three hours. One problem, finally seen clearly.

Bring something you're stuck on. Leave with a better version of the question and the tools to keep doing it yourself, plus access to the ReFrameX© AI tool from day one.

Format
Zoom · 3 Hours
Includes
AI tool, 6-month licence
PDUs
3 self-reportable PMI PDUs
Join the interest list ↗